This page has two jobs. First, it explains every feature, price and plan printed on the seller's page for the phone we write about, and what each one does and does not include. Second, it lists the headlines we run, tells you which ones lean on a story, and separates what the seller actually prints from what a story might suggest.
You almost certainly arrived here from an advertisement. The headline you clicked was written by us and paid for by us to appear next to real news stories. It was designed to make you stop scrolling, and some of our headlines lean harder on a story than on a spec sheet.
Everything on this site is a paid advertisement for a product sold by someone else. If you buy through a link on any of our pages, we may be paid a commission. That is the reason this site exists.
The product is the Jitterbug Flip3 64GB, a flip phone sold by Lively from Best Buy Health of Reno, Nevada, in red or black. It is a telephone. It is not a medical device, it makes no health claim, and it does not do anything for anyone's memory: it stores names in large letters and calls them when asked.
The phone needs a monthly Lively plan to work. The price of the phone is only the first of five numbers, and this guide lists all five.
| The headline as you saw it | What is actually behind it |
|---|---|
| "The Drawer of Four Phones, and the Red One That Stayed on My Nightstand" | Story, not a claim The phone is real; Nora, Verna, Lainey, Doug, Arturo and the choir are composites, and the column is a dramatization built on the seller's product page, plan chart, federal broadband label and return policy. |
| "Say 'Dial' and the name" | Broadly supported The listing says: "Just say 'Dial' and the contact name to place a call." The name has to be saved in the phone's contacts first. |
| "The phone you don't have to learn" | Exaggerated A storytelling line. The phone has a list menu, big tactile buttons and a printed guide, but someone still has to activate it, load the contacts and learn where the menu items are. Our column's narrator needed a week of clumsy days. |
| "$59.99" | Exaggerated The phone's sale price (regular $79.99), checked in October 2026. It does not include the $35 activation, the monthly plan from $14.99 with paperless billing, the $3.23 monthly administrative fee, surcharges or taxes. |
| "Help button for 24/7 help in emergencies" | Exaggerated The seller's wording. The plan chart says the Urgent Response service behind that button is not included on the Basic plan; it requires the Preferred ($34.99) or Premium ($44.99) plan. |
| "Big, backlit buttons and a 3.2-inch screen" | Broadly supported Printed on the listing: "Big, tactile buttons with backlighting," a 3.2-inch "large, higher-contrast screen" with "big, clear text." |
Because stories stop the scroll better than spec sheets do. That is exactly the problem. We keep the honest version of every claim here so you can compare it with the ad side by side.
The phone is $59.99, marked down from $79.99. Activation is $35, once, with a small one-time Universal Service Fund charge listed on the federal broadband label ($4.75 by phone, $3.39 online).
The cheapest plan for this phone, Basic, is $14.99 a month with paperless billing or $19.99 without. Every plan adds a $3.23 monthly administrative fee, a variable Universal Service Fund charge, other surcharges and state taxes. Unlimited talk and text is $5 more a month on any plan.
Before taxes and surcharges, the first month on Basic comes to about $113.21 with the phone and activation, and each later month to $18.22. Shipping is $8 for economy delivery, waived on orders over $25, or $20 expedited.
Our column is careful not to call this a no-questions policy, because it has conditions. You have 30 days from receiving the phone to request a return, by calling 1-800-733-6632 for a return authorization number first. The phone must be like-new, in its original box, with all parts; you pay return shipping, and shipping charges are not refunded.
If you return the phone and cancel service within 30 days, Lively refunds the phone, the first month's service and taxes, provided you stayed within 30 minutes of talk, 50 text messages and 50 MB of data. The activation fee is refunded only if you cancel within the first 7 days. One version of the policy also mentions a restocking fee without an amount, so ask about it by phone.
Returning the phone does not cancel the service. You must call to cancel it, or monthly charges continue. Approved refunds go to your original payment method within 21 business days of receipt.
Printed on the listing · Supported
Big, tactile, backlit keys and a comfortable no-slip grip. A flip phone's lid ends a call when you close it. The side volume buttons can be locked in the settings so they are not pressed by accident.
3.2 inches · Supported
A large, higher-contrast screen with big, clear text and adjustable text size. Larger than most flip phones and much smaller than a smartphone; long messages still mean scrolling.
Convenience · Supported
Say "Dial" and a saved contact's name to place a call, or use speed dial. This saves remembering digits; it does not remember to call for you.
HAC 2019 · Listed figures
Hearing-aid compatible, with conversational gain listed as 13.00 dB without a hearing aid and 6.91 dB with one, a loud speaker, a 3.5 mm audio jack, Bluetooth and Real Time Texting. Ask your audiologist how those figures relate to your own aids.
Specifications · Supported
Up to 12 hours of talk time from a 3000 mAh battery (the seller adds that real life varies and decreases over time), USB-C charging, a 5-megapixel camera with flash, 5G and LTE, and Wi-Fi calling for places with weak signal.
Limits · Plain
Not a smartphone: no app store and no social media. Not usable with other carriers. Not a medical device. Not a memory aid.
A flip phone with big buttons, a large-text screen and voice dialing, sold with a monthly plan. Five prices, one carrier, a Help button whose emergency service needs the middle or top plan, and a return policy with usage limits.
The plan chart lists three flip-phone plans: Basic at $14.99, Preferred at $34.99 and Premium at $44.99 a month, each with the paperless-billing discount and before fees and taxes. All three include 300 minutes and 300 texts and the Ask Lively 24/7 operators.
Urgent Response, the emergency service behind the Help button, and the Lively Link family-alert app are marked "No" on Basic and "Yes" on Preferred and Premium. Premium adds two health-line services on top. If the Help button is your reason for buying, choose a plan that includes it and confirm by phone before you pay.
Every item the seller lists, in plain words.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This information does not constitute medical advice and it should not be relied upon as such. This product is not a substitute for medication or other treatment prescribed by a physician or health care provider. Consult your doctor before starting any dietary supplement.
No, and neither the seller nor we claim it does. It stores names in large letters and calls them when you say "Dial" and the name; you still have to remember to call.
Not for emergency help. The seller's chart says Urgent Response requires the Preferred or Premium plan.
Usually. The seller says numbers can be transferred from another carrier, subject to that carrier's approval and the number's eligibility.
Within 30 days of receiving it, with a return authorization number from 1-800-733-6632, like-new and in the original box. The full refund assumes 30 minutes, 50 texts and 50 MB or less, the activation fee comes back only within 7 days, and the service must be cancelled separately.
Lively from Best Buy Health, 9390 Gateway Dr., Suite 100, Reno, NV 89521. Sales 1-800-918-8543; customer service 1-800-733-6632, weekdays 7 a.m. to 10 p.m. and weekends 9 a.m. to 7 p.m. Eastern; lively@shop.lively.com.
No numbered sources are cited on this page.
This guide is part of the advertising page it links from. It exists because the ad that brought you here did not tell you the whole story.
If you remember nothing else: this is a flip phone with big buttons, sold with a monthly plan; the phone price is the first of five prices; the Help button's emergency service needs the Preferred or Premium plan; the return policy has usage limits; and no telephone does anything for anyone's memory except keep names in large print.